Vision Direct Attends MIDO 2023 for an Exclusive Look at the Latest Technology in the Eyewear Industry

Vision Direct, a leading global eyewear retailer, headed to MIDO 2023 in Milan last weekend to pursue the next big things in the eyewear industry. Gaëtan Girin, Head of Digital Product Development, joined people from around the world to get exclusive insights and early looks at 2023’s latest innovations shaping the future. 

MIDO 2023, the greatest international event dedicated to eyewear, had a major focus on AI technology in the eyewear space. Bringing together industry leaders in E-commerce technology, experts showcased the latest in AI that will change how consumers shop for eyewear online. Through AI and 3D fittings, consumers can shop confidently, knowing that what they see online is exactly what they will get, true to the fit and colour. A more realistic virtual try-on means accurate fittings and less returns after purchase. 

“We gathered inspiring insights from a wide range of eyewear industry leaders and partners. Coming upgrades in 3D fitting and AI technologies will dramatically improve customers online eyewear shopping experience, lowering purchase barriers, increasing service and trust toward gold standards, and seamlessly assisting customers in every step of their journey.”

– Gaëtan Girin, Head of Digital Product Development.

Closing out a successful weekend in Milan, Vision Direct is armed with the latest insights straight from the industry professionals. With a fresh look at 2023’s optical tech advances, it’s all eyes on the future of consumer satisfaction through technology and eyewear.