Savvy Aussie shoppers are saving hundreds of dollars a year on prescription glasses with digital eyewear companies like Vision Direct
The latest evolution in eyewear technology is saving 1000s of Australian consumers time and money, and there’s never been a better time to get on board.
Every day Australian consumers are reaping the benefits of rapidly growing innovations in the online eyewear space.
With rising Interest Rates, a looming election and price pressure at the supermarket, more people than ever are seeking out digital alternatives that help them save a few precious pennies at the check-out.
One online industry, which is growing in popularity due to its convenience, quality and affordability, is online eyewear.
Vision Direct is an Australian company that specialises in providing prescription glasses and sunglasses to Australians at a price point that appeals to many busy, working families. With frame and lens deals starting from as low as $12, Aussies can prioritise their eye health without adding more stress to the worsening cost-of-living crisis.
Traditionally, buying prescription glasses involved making an appointment with an optometrist, getting an eye test for a prescription, choosing frames from a limited selection in store and then handing over anywhere between $300 – $600 for a personalised pair of glasses.
However, the latest technology has turned this process on its head, saving shoppers time and money.
Now, having access to a computer or phone and the internet is all you need. Vision Direct Australia’s Prescription Lens Scanner app helps Australians easily extract their current prescription details at home without making an appointment or spending money travelling to their local optometrist.
The Prescription Lens Scanner app works by scanning your lenses and extracts your existing eyeglasses’ optical power to provide you with a scan of your current prescription. This process is only a few minutes and involves 4 easy steps:
- Download the Prescription Lens Scanner app on your mobile
- Login to visiondirect.com.au on your computer and sync your phone by scanning the QR code
- Scan your prescription glasses by placing them between your computer and phone
- Measure your pupillary distance using a standard magnetic strip card
The state-of-the-art technology provides accurate results in less than 5 minutes. Best of all, the app is entirely free of charge.
“I didn’t know my prescription, and went ahead and took a chance using the lens scanner app. It was easy enough to do. Within a few quick minutes, I was done and checking out. Within a week, my glasses arrived!! They are the perfect prescription and a perfect fit.”
- Customer review: Kevin, Jan 21, 2022
Another useful AI technology innovation is Vision Direct’s Virtual Try-On tool, which makes choosing a pair of glasses a breeze. Consumers simply record a selfie video to see what any pair of glasses in the range looks like on them in real time.
“Our customers increasingly turn to our Prescription Lens Scanner app as a convenient and reliable way to retrieve their current prescriptions. The growth of online eye care technologies like this one has been remarkable. These tools are designed to simplify the buying process for consumers, making it faster and more accurate than ever before. Our Prescription Lens Scanner is TGA listed and meets all industry standards. Our Virtual Try-On Service harnesses the power of AI to analyse large amounts of data quickly and efficiently. This allows our customers to have a more personalised and efficient eyewear online shopping experience. Besides, privacy has been a growing concern for consumers, and our tools comply with personal data protection laws, ensuring a safe shopping experience. In a nutshell, ease-of-use, performance, and compliance successfully contribute to lowering online purchase barriers and meeting our customer’s highest expectations.”
– Gaëtan Girin, Head of Digital Product Development.
Vision Direct believes that everyone should have access to affordable, high-quality eyewear. The Prescription Lens Scanner app and Virtual Try-On service are just some of the ways technology is streamlining buying prescription eyewear online for thousands of Aussies, saving time and money while ensuring that their eye health is cared for.
About Vision Direct
Vision Direct is a leading global eyewear e-retailer with over 15 years of expertise in the eyewear industry. Vision Direct sells an extensive range of eyeglasses, sunglasses and contact lenses at accessible prices. With trendy designs available at affordable prices, Vision Direct gives everyone access to the perfect eyewear to show off who they are.