Vision Direct Celebrates International Women's Day 2024
This International Women’s Day, Vision Direct is highlighting female-led brands and influential women to discuss what it means to #InspireInclusion.
As the world prepares to celebrate International Women’s Day on March 8th, Vision Direct is proud to announce its support for this global event. As a leading online retailer of prescription eyewear, Vision Direct recognises the importance of encouraging women to express themselves confidently through eyewear.
This March, Vision Direct supports the mission to empower all women to feel confident, beautiful and strong. Alongside highlighting female-led brands and running special promotions to celebrate, Vision Direct had the chance to interview Laura Howard, one of Kenmark Eyewear’s female designers, to discuss everything from her inspirations to her favourite eyewear designs.
When asked, “How do you want women to feel when they experience your brand?” Howard says, “I want women who put on a frame that I have designed to feel confident, powerful and fun. Eyewear is fashion—it should enhance your personal style and be joyful!”
Vision Direct asked Howard what inspires her designs. She says, “I get inspiration from lots of places—music, art, fashion, nature—but mostly, I am inspired by the people who I am designing for. When using them as a guide, decisions about colour, fit, shape, etc. come much easier. It helps give each frame a purpose.”
Vision Direct recognises that purpose. Eyewear enhances vision and improves quality of life. From reading and working to driving and enjoying outdoor activities, eyewear plays a crucial role in ensuring that people can engage fully in their daily lives with confidence and clarity.
As more women require eyewear and eye care, Vision Direct offers the necessary assistance and vision correction. It also believes in being a source of inspiration to uplift women and allow them to express their most authentic selves.
About Vision Direct
Vision Direct is a global eyewear e-retailer with over 15 years of expertise in the eyewear industry. Vision Direct’s mission is to bring affordable eyewear to all customers worldwide by offering an extensive range of eyeglasses, sunglasses and contact lenses at accessible prices. Vision Direct prides itself on providing unbeatable range, expert advice from its certified opticians and world-class support from its customer experience team.