Vision Direct Celebrates Earth Day with a Commitment to Sustainability
With over 2,000 eco-friendly frames available, Vision Direct encourages customers to think sustainably and make an impact through their eyewear.
As the world celebrates Earth Day, Vision Direct is proud to announce its dedication to sustainability with an extensive collection of over 2,000 eco-friendly glasses and sunglasses frames from top designer brands. With a focus on environmental responsibility, Vision Direct customers can choose frames that have been sustainably produced, allowing them to find something they love while respecting the planet.
Among the esteemed brands featured in Vision Direct’s eco-friendly collection are Arnette, Gant, Mykita, Paradigm, Messy Weekend and the exclusive SmartBuy Collection. Each brand brings its unique approach to sustainability, ensuring that customers have a diverse selection of environmentally conscious eyewear to choose from.
In recent years, Vision Direct has witnessed an extraordinary surge in the sale of eco-friendly frames, experiencing a remarkable fourfold increase. This exponential growth reflects a significant shift in consumer preferences towards sustainable and environmentally conscious eyewear options.
As more individuals become increasingly aware of the importance of protecting the planet, they are actively seeking out products that align with their values. Vision Direct’s dedication to offering a diverse selection of eco-friendly frames from top brands not only demonstrates the growing demand for sustainable fashion but also highlights the company’s commitment to promoting environmental responsibility within the eyewear industry.
Arnette’s “Made from scraps” campaign features frames made from 95% recycled plastics. While the glasses are presented as “scraps,” the collection features sharp, clean lines. By utilising waste materials, Arnette delivers durable and stylish eyewear options and minimises its environmental footprint at the same time.
Gant’s commitment to sustainability is evident in its RPET (Recycled Polyethylene Terephthalate) campaign. By incorporating recycled materials into its frames, Gant not only reduces waste but also promotes a circular economy, where materials are reused and repurposed to minimise environmental impact.
On top of its eco-friendly frame offerings, Vision Direct has been working on other ways to be more sustainable in its products and processes. These efforts extend to the packaging of products, focusing on using recycled materials, in order to produce less waste and leave a smaller environmental footprint.
Each pair of SmartBuy Collection glasses or sunglasses comes in packaging made from recycled materials. A recycled microfiber cloth comes with each purchase to keep customers’ eyewear clean and scratch-free.
Vision Direct believes that sustainability should be synonymous with style. Its extensive collection of eco-friendly frames reflects its commitment to preserving the planet while offering customers the latest trends in eyewear. This Earth Day, Vision Direct invites everyone to join in making a positive impact by choosing eyewear that not only looks good but also does good for the environment.
About Vision Direct
Vision Direct is a global eyewear e-retailer with over 15 years of expertise in the eyewear industry. Vision Direct’s mission is to help people see and be healthy, regardless of their budget. Vision Direct achieves this by offering an extensive range of top quality prescription lenses, eyeglasses, sunglasses and contact lenses at accessible prices. Vision Direct prides itself on providing unbeatable range, expert advice from its certified optical dispensers and world-class support from its customer experience team.